Effective Date: June 11, 2025
This Privacy Policy explains how Balboa Dentistry ('Balboa Dentistry,' 'we,' 'us,' or 'our') collects, uses, and shares information when you visit or use our website at www.balboadentistry.com (the 'Site').
1. Information We Collect
A. Information You Provide to Us
We may collect information you submit through the Site, such as:
- Contact details (e.g., name, email address, phone number)
- Appointment request details (e.g., preferred date/time, reason for visit)
- Any message content you choose to send to us through forms or email
Please do not submit sensitive medical or dental information through the Site unless a form specifically requests it and indicates it is secure. If you are unsure, call our office instead.
B. Phone Numbers and SMS/Text Messaging
If you provide a phone number to us (including a mobile number), we collect and use that number for purposes such as:
- Scheduling and confirming appointments
- Sending appointment reminders and updates
- Providing customer care and responding to your requests
- Conversational messaging related to your care or your inquiry (for example, answering questions you send to us)
If you opt in to receive SMS/text messages from us, we may send SMS/text messages for appointment reminders, customer care, and conversational messages. Message and data rates may apply depending on your carrier and plan.
Mobile opt-in data will not be shared with third parties or affiliates. This includes, but is not limited to, sharing your mobile number, your opt-in status, or any SMS/text message content for their marketing or promotional purposes.
C. Information Collected Automatically
When you use the Site, certain information may be collected automatically, including:
- Device and browser information (e.g., browser type, operating system)
- IP address and general location (city/state level)
- Usage data (e.g., pages visited, time spent, referring/exit pages)
- Approximate identifiers used for analytics and security purposes
D. Cookies and Similar Technologies
We may use cookies, pixels, and similar technologies to help the Site function, understand usage, and improve performance. You can control cookies through your browser settings. Disabling cookies may affect certain Site features.
2. How We Use Your Information
We use information we collect to:
- Respond to inquiries and communicate with you
- Process and manage appointment requests (not confirmed until our office confirms)
- Send appointment reminders, updates, customer care messages, and conversational SMS/text messages when you opt in
- Provide, maintain, and improve the Site
- Monitor and help protect against fraud, abuse, or security incidents
- Comply with legal obligations and enforce our terms
3. How We Share Your Information
We may share your information in the following circumstances:
- Service Providers: With vendors who help us operate the Site and our communications (e.g., hosting, analytics, form processing, and messaging providers) and who are obligated to protect your information.
- Legal and Safety: If required by law or if we believe disclosure is necessary to protect rights, safety, or to respond to lawful requests.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, where information may be transferred as part of the transaction.
We do not sell your personal information in the ordinary sense of 'selling' for money. Mobile opt-in data will not be shared with third parties or affiliates.
4. Third-Party Links and Embedded Tools
The Site may include links to third-party websites or tools (for example, maps, videos, or scheduling features). We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party site you visit.
5. Data Security
We take reasonable administrative, technical, and physical measures to help protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as needed to respond to your request, provide services, comply with legal obligations, resolve disputes, and enforce our agreements.
7. Your Privacy Choices and Rights
Depending on where you live, you may have rights regarding your personal information (such as access, correction, deletion, or opting out of certain data uses). To make a request, contact us using the information in the 'Contact Us' section below.
California Privacy Notice (If Applicable)
California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and correct personal information, and to opt out of certain 'sharing' for cross-context behavioral advertising.
To submit a request, contact us. We may need to verify your identity before processing certain requests. You may also designate an authorized agent to make a request on your behalf, subject to verification.
8. Children's Privacy
The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information through the Site, please contact us and we will take appropriate steps to delete it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
10. Contact Us
If you have questions about this Privacy Policy, please contact us at:
Balboa Dentistry
5222 Balboa Ave. Suite 72, 7th Floor
San Diego, CA 92117
Phone: 858-277-5141
Email: info@balboadentistry.com